Marketing

 

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Program Overview

Marketing is offered as part of WNCC's Business Technology Program and prepares the student for entry into entry-level to mid-level positions. The curriculum is intended for students desiring to enter the workforce immediately after graduation.

Objectives

  • Provide career options for students who desire to enter the labor market immediately upon graduation with an associate degree.
  • Provide theory, concepts, and procedures in the areas of business, accounting, and computer technology.
  • Provide general education courses that supplement the major area of study.
  • Allow students to acquire, develop, and apply both academic knowledge and practical skills.
  • Provide students an opportunity to learn basic skills in areas of business, accounting, and computer technology as a foundation for further studies.
  • Provide students with an opportunity to participate in an internship that integrates theoretical concepts with practical experience.

Degrees & Certificates

Associate of Applied Science in Business Technology Marketing Specialist Option Marketing Assistant Certificate

Career Opportunities

The U.S. Department of Labor Bureau of Labor Statistics reports that in 2014, the median pay for Advertising, Promotions and Marketing Managers with at least a Bachelor's degree was $123,450 per year. Growth in jobs in this field for the decade 2014- 2024 was projected to be 9%, as fast as average. (bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm)

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