Marketing Makeover for Small Business
Mar 20 (F)
8:00 a.m. - 12:00 p.m., $50
Instructor: Don Osborn
It seems like Marketing has gotten a lot more complicated. Between newspapers
and websites, radio and Facebook, tradeshows and email campaigns, it’s tough to figure out what to do. It takes a plan and a system. This workshop follows a four-step plan to get your Marketing Department up to speed in both traditional and digital marketing.
Marketing Inventory - We start with an inventory of all your marketing assets.
Upgrades - Next, we determine which tools need to be upgraded.
Marketing Plan - This is the 30,000-foot view of how to use your tools and the right strategy to get you back on track.
Operations Plan - This workshop gives you a basic approach to building your operations plan.
By the end of the day, you will have a basic outline of how to structure and update your marketing efforts.